All businesses are asking the same thing, in today's hyper-competitive world how can companies grow profits and boost their margins?

For many companies looking for growth the key has been to expand the services they offer. Services that can be wrapped around their product to create new value for their customers. However, when everyone's offering just about the same thing, goods and services quickly become commodities, and it is tough to make a profit on commodities.

In order to achieve real growth and profits companies must be focussed on not just what they have to offer, but how they offer it. In today's economic climate, quite understandably, the modern customer is more fickle than ever and with the rapid growth and adoption of technologies such as social media, mobile technology, online technology, geo-location based technology, and touch screen technology, customers are quickly becoming "smarter" and demanding more.

The real competitive battle today is to create loyal customers by delivering a unique customer experience and the longer those customers stay, the more they spend. Customer experience is what makes a difference and smart business leaders already know that this is where the profitable growth will come from in the future.

It is therefore vital that C-level executives are focussing on delivering satisfying experiences, understanding their customers and using this insight to build interactions that create loyalty and result in heightened profitability.

With analyst's predicting that "there will be an all out war to own the CEM space in 2013", the Next Generation Customer Experience Summit will serve as an arena for senior level executives to engage in clear and focused dialogue with their peers and examine their management objectives in a relaxed and vibrant environment.

The Next Generation Customer Experience Summit will bring together senior executives who are currently investing in innovative customer experience solutions that will positively impact their bottom line and solution providers who will need to position themselves at those precise investment hot-spots in order to reap the benefits.